seoul food for people who love to eat
New in your local mini-mart, “American-style” california rolls are starting to show up on the shelves. Unlike Korean gimbap, these rolls bear a superficial resemblance to the vinegary rice rolls of Japan, makizushi. When sushi hit America, these rolls were tinkered with to suit westernized tastes, including introducing sauces and novel fillings like avacado and mayonnaise. In the US and Canada, pre-packaged california rolls and other kinds of sushi have been available for years at most large grocery stores.
Now at last you can have (kindof) the same experience of picking up a quick sushi pack: 7-11 has introduced a series of “california rolls” with various fish fillings (your choice of tuna or salmon) with mayo in an inside-out roll, and some spread-it-yourself wasabi cream sauce. Fine dining, this is not. In fact, there’s little to set it apart from the average roll of gimbap besides pre-slicing and fewer fillings. It’ll also cost you roughly twice as much as a single roll of ministop gimbap, so prepare yourself.
Both the salmon and tuna varieties rely on inexpensive canned fish that’s been mixed with rice and mayo. The crab version is made from imitation krab meat, and none of the varieties have been encumbered by any avocado, cucumber, or other vegetal matter, though there is a sprinkling of roe on the outsides of the rolls. You could do worse for a quick snack, but you can also do better, even at the minimart. Go get yourself a gimbap instead for a much better value and more flavor.
우리 FatManSeoul는 이러한 이유로 한국의 최고의 음식에 대한 최고의 리뷰와 비평을 공유하고 싶습니다. FatManSeoul는 평범한 음식에서부터 고급음식까지, 강남지역 최고급 레스토랑에서부터 시골 할머니의 집에서 맛볼 수 있는 정이 깃든 찌게까지 모든 음식을 리뷰 대상으로 삼고 있습니다. 우리는 특별한 음식을 찾아 블로그를 통해 전세계에 소개할 것입니다. 또한 음식에 대한 가장 정확한 정보를 리뷰, 레시피, 인터뷰, 팟캐스트, 교재 등을 통해 제공할 것입니다. 이 모든 컨텐츠는 한국어와 영어로 제공될 것입니다. FatManSeoul is Korea's first bilingual online magazine about food. We’re committed to searching high and lo, from the poshest cuisine of Kangnam to the most humble, jeong-laden jjigae of the halmoni-jip in the countryside for the best food in the country. Come here for reviews, recipes, interviews, podcasts, tutorials, and the best, most accurate information on ingredients and methods, in Korean and in English. 같이 먹자!
Jeanny
January 5th, 2009 at 4:27 pm
It seems slightly odd that they would sell California rolls but not gimbap at 7-11!
I thought about it, though, and I would never buy any form of rice at a 7-11 here in California … Korea has better 7-11’s and Dunkin’ Donuts than we do! They need to export the American exports back to America, Koreanized and cleaner!
fatmanseoul
January 5th, 2009 at 5:36 pm
They still have gimbap, but they’re started stocking these also. California-style rolls have become popular at sushi restaurants, and minimarts are trying to follow the trends.
Natalia Filipovna Skargina
January 6th, 2009 at 8:01 am
Needs more entries about reubens.
fatmanseoul
January 6th, 2009 at 9:44 am
you would think that, wouldn’t you? never fear, the reubens are coming . . . mwahahahahaha.